About Us
A community that seeks to unite players, creators, and fans in a shared passion for innovation, competition, and expression.
Our Mission
Esports is about the connections built, stories created, and the community that’s empowered. Every achievement, victory, and challenge is a collective effort. Shopify Rebellion is committed to supporting fans and members every step of the way, striving to create a space where ambition is nurtured, and where the future of gaming is shaped by the strength of the community in the pursuit of competitive excellence.
In 2021, Shopify Rebellion was created by Jeremy Steeves and Dario Wünsch, later joined by Ludwig Ahgren and Charles White Jr. in 2025. With the integral support of Shopify, SR is focused on cultivating mastery and building Rebellion accordingly. The heart of Shopify Rebellion is a commitment to competitive excellence and supporting individuals on their journey to greatness.
Leadership
Ludwig Ahgren rose to internet stardom as a Twitch streamer who turned just about everything into entertaining content - including, famously, his sleep. His 31-day sub-a-thon in March 2021 broke Twitch subscriber records as viewers tuned in to watch him do, well, basically everything in his life for a month straight.
After making a splash move to YouTube in late 2021, he has continued to build his reputation as the guy who can turn wild ideas into reality. Between running his merchandise brand Mogul Moves, organizing elaborate gaming tournaments and events, hosting game shows, and dabbling in chess boxing, Ludwig has mastered the art of being both a savvy businessman and an entertaining creator who doesn't take himself too seriously.
Charles White Jr., better known as MoistCr1TiKaL, has mastered the art of turning deadpan commentary into internet gold. Since 2006, he's been gracing YouTube with his unfiltered takes, starting with gaming videos and evolving into one of the most respected voices in content creation.
These days, when not grinding the ladder himself or supporting his teams in esports, you might find him collecting rare trading cards, completing a D&D campaign, or cooking up a little backyard-style wrestling league. He's built his brand on radical honesty, something that has resonated with fans, propelling him to becoming one of the most successful creators in the space.
Whether he's calling out industry nonsense, or dropping a tier list you didn't know you wanted, he's proof that you don't need to change who you are to make it big on the internet.
Jeremy Steeves is the architect behind Shopify Rebellion. With nearly a decade of experience at Shopify, Jeremy spent the first half of his career in talent management and recruitment before co-founding Shopify Rebellion nearly four years ago.
Competitive at his core, Jeremy spends most of his personal time immersed in sports and gaming - whether that's farming divines in Path of Exile, or achieving Grand Champ in Rocket League.
His mission is to build a model of esports in North America that rewards players for their incredible skill, but are also given the stability and security they need to thrive and be successful.
Dario first delved into esports at age twelve in 2002, competing in StarCraft:BroodWar. From there, he competed in Quake, Supreme Commander (ikyk), before falling in love with the StarCraft II during the beta. He spent well over a decade as a SC2 professional gamer where he frequently innovated the game with his creative playstyle. This expertise lead him to work, and co-author a paper, with the DeepMind AlphaStar team - a career highlight.
His experience in gaming and esports lead him to co-found Rebellion with Jeremy Steves, where he's now focused on the competitive side of the organization. His own experience as a player, with his love for strategy, guides his leadership of players and teams.
